I've been thinking about this subject for a while. Coveting, the call of the church, having our needs met,  giving, etc. 

We tend to think of meeting our needs as the central purpose of our lives. In the Bible there are stories where God heals, rescues, enlivens, delights, feeds and cares for people. But the problem is that we have made meeting our needs the most meaningful thing in our lives. We think this way because we tend to identify our humanity at its core with a set of needs that must be met. Abraham Maslow held that human beings are characterized by a hierarchy of needs: physiological, safety, love, belonging, esteem and finally leads to self-actualization. Our humanity is reinforced 1000s of times each day through the culture of advertising. Images, phrases, music, sensations make us think we need or desire or work toward satisfying of those desires and needs. In essence, North American understandings of what it means to be human are deeply shaped by the market. We are trained to see ourselves first and foremost as consumers with needs to be met. What is lacking in this view of humanity? Glaringly absent is any understanding of a purpose for human life that extends beyond ourselves and the gratification of our own needs and desires. The problem is not that meeting our needs is wrong; it's that when meeting needs moves to the center of our lives, the result is self-absorption and narcissism. Genuine spiritual growth is difficult to achieve until this posture of self-absorption is confronted and addressed. What the gospel offers, by contrast, is the opportunity to be drawn into something larger than ourselves. The gospel sees our humanity not in terms of needs to be met, but in terms of capacities and gifts to be offered in God's gracious service. We are created not to consume but to know god, not merely to meet our own needs but to participate in God's life and mission. The gospel is primarily about God, and only secondarily about us. It's an invitation into a new way of being human. ("StormFront: The Good News of God", by James V. Brownson, p. 33-34)